Backstage Blog

Get hearts racing at your next brand event with this blood pumping head-to-head cycling activation that's sure to draw a crowd. Part 1 of a 3-part series.

Get out on the streets and put customers' taste buds to the test. Have them sample a range of products then ask them to choose a favourite or answer a question. Love it or loath it they'll be queuing up to get involved.

Bring a bit of buzz to even the driest corporate training materials by gamifying them in a quiz and leaderboard. Have offices compete against each other to get their answers in first and top the leaderboard, or just let teams work at their own pace.

A stalwart of brand activations, the gameshow button is something people just love to push. Use these arcade buttons in a brand activation quiz and guarantee audience delight.

A popularity live-poll is an ideal activation for large brands running national campaigns. Let the public vote on their favourites and keep a live scoreboard totting up the results in real-time for maximum engagement.

Keeping people's attention during a live event can be tricky. An inclusive live keynote game keeps eyeballs on the event, without the need for direct participation, so why not add a game of bingo to proceedings?

Deliver your best stand-up routine, sing a song or just tell a good story. A video booth is the ideal activation for live events. Once recorded, grab your personalised branded message via QR and share with friends.

As the wheel clicks round-and-round and the pressure mounts as it slows, is it going to land on your favourite topic or stump you with another impossible question? Don't crack under the pressure!

Join us as we discuss some experimental ideas that rely on recent artificial intelligence technology platforms.

Seasonal holidays are family-friendly events that present a great opportunity to get creative with some of the interactions we spoke about yesterday.