An artificial intelligence overview for brand activation ideas
Join us as we discuss some experimental ideas that rely on recent artificial intelligence technology platforms.
Three brand activation ideas for Christmas events
Seasonal holidays are family-friendly events that present a great opportunity to get creative with some of the interactions we spoke about yesterday.
One-stop event tech idea cheatsheet
Here is our one-stop cheat sheet for brainstorming activations & experiential marketing tech. This mind map is great for triggering new ideas.
Product-centric activations for in-store events
One of the most common event scenarios are in-person events. The goal is to get the product into customers' hands and build trust.
Create communities with these loyalty based digital activations
A private community or loyalty programme is an excellent way to attract an audience who prefer a more exclusive experience.
Three ideas for fully-online digital brand activation campaigns
Online digital campaigns can lack the physical element of in-person activations but they are exceptionally effective when done correctly.
Liven up virtual corporate events with these three activations
Post COVID, companies realize that they can save money—and carbon emissions—by hosting virtual events. Even when there is a physical event, some employees are demanding a virtual alternative. We can be sure that virtual events are not going anywhere.
Three activations for sporting events guaranteed to raise heart rates
Sporting events are the ideal scenario for brand activations. Competition is in the air and attendees are with friends so you can really ramp-up the physical element and get peoples' blood pumping.
Three brand activations for live events & music festivals
One of the most common scenarios that experiential marketers find themselves pitching is live events like music & comedy festivals, concerts, food and drink festivals and other cultural events.
What are digital brand activations?
Understanding what a digital brand activation is in the first place is the key to being able to generate winning ideas. It's not as straight forward as you'd think so let us help get the homework out of the way first as we define exactly what we mean by digital brand activations.
What are the challenges of digital brand activations?
As an ambitious agency or brand, you'll want to offer your customers or employees more exciting and interactive experiences. Be prepared for the challenges ahead with our handy challenges checklist.
What makes for a successful digital brand activation?
Getting digital brand activations right is tricky. Here's our checklist for putting together an unforgettable experience that brands, and customers, will love.